Before joining Citrix two years ago, Rob worked as a consultant for 25 years, with two decades of experience in Citrix design, implementation, and troubleshooting. Now in his technical marketing role, Rob's focus is on End User Computing (EUC), and providing the best user experience with the least amount of management. Outside of his work, he's a geek interested in shiny new tech stuff. Follow Rob on Twitter at @robbeekmans or read his articles at https://Blog.Citrix.com or https://robbeekmans.net